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For
years, legend had it that sports card collectors were just
that - card collectors. Meanwhile, game players were their
own separate group that didn't have a lot of interest in
card collecting.
The times may be a changing. Wizards of the Coast, which
has made truckloads of money off games based on the world
of make believe, has invested millions in dollars of resources
to create trading card games based on and licensed by profesional
sports leagues.
"Both Hasbro and Wizards are very excited about the sports
games category," said Tom Goedde, marketing director for
Wizards. "Sports is considered the growth area o fthe company.
These are mass market opportunities because these are big
licenses."
Wizards dove head first into the sports games category last
year with the launch of MLB Showdown 2000, a game which
sold well at both hobby shops and gaming stores. "We sold
more than five million units of Showdown last year," Goedde
said. "I'm thrilled with how the game was received."
The strategy involved with MLB Showdown helped the game
appeal to die-hard game players, but Goedde said both the
realism of the game and its collectibility angle helped
attract sports card collectors as well as traditional baseball
fans.
"We were surprised to see how many adult collectors and
fans of fantasy sports were drawn to our game," Goedde said.
"Some of our most successful Showdown leagues are in the
stores where there are ballgames on TV each night. It's
a great time, watching games on TV and playing a few games
with the cards."
The 2001 version of Showdown is now live and features the
same basic mechanics as last year. The base set will again
consist of 462 player cards, with an expansion set featuring
mostly rookies and traded players slated for August.
Wizards will again be supporting the Showdown product with
in-stadium giveaways at approximately 15 MLB stadiums, as
well as organized play programs (tournaments and leagues)
across the country.
"Those events are what really drives our long-term sales,"
Goedde said. "Now that we have a player base, it will be
easy to get those programs up and running again for this
year."
In August Wizards will take the next step in its sports
game journey with the launch of NFL Showdown. The game will
feature a unique aspect - an electronic bar code reader
- that will help quickly compute power ratings for various
players in different offensive and defensive formations
and allow the game to move at a quicker pace.
Starter kits for NFL Showdown will consist of two teams
of players (24 cards), two 20-card strategy decks, a play
mat, rule book and electronic card reader for $19.99. Booster
packs will feature 11 player cards and additional strategy
cards for $3.29. There will also be a 80-card Draft Packs
designed for tournament play that will carry a $9.99 SRP.
A rookie expansion set is due in October.
Meanwhile, Wizards will launch its NBA Showdown product
in late October. "Basketball will be less simution-based
than baseball," Goedde said. "It will be more about one-on-one
player matchups. We've tested this game and people get really
excited and very animated while playing it."
While not a familiar name with traditional CCG players,
APBA is a familiar name to sports board game players. The
company redesigned its complete line of board games last
year and is marketing its 50th Anniversary baseball board
game this year.
In addition to baseball, APBA offers NFL and NHL-based games.
All games feature both the traditional strategy versions
designed for adults as well as a scaled down version that
can be played by kids.
And while it may seem as if APBA and Wizards are competing
for the same players, the companies are working on a joint
venture whereby APBA games are sold in more than 100 gaming
centers owned by Wizards.
"Wizards is the king of fantasy games and we are honored
that they believe that APBA is one of the MVP's of sports
games," said Bill Bordegon, president and CEO of APBA. "Wizards'
stores will introduce our games to a whole new generation."
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